ABOUT US

Who are we?

Victor Rust, the main designer studied Fine Art in Cape Town. He has vast experience regarding graphic design, audio visual, video, printing etc. Formerly the Manager for Multimedia in the Premier’s Office.

During the ten years he worked for the Premier‘s Office he was responsible for the corporate image of the entire provincial government (Limpopo) which included the production of brochures, pamphlets, posters, publications, videos etc. for all departments.

LOGO DESIGN

Logo design is an important area of graphic design, and one of the most difficult to perfect. The logo is the image embodying an organization.

Because logos are meant to represent companies' brands or corporate identities and foster immediate customer recognition, it is counterproductive to frequently redesign logos. Get it right the first time! Don’t risk your business by not building the correct visual identity.

Invest some time NOW for it is well known fact that the longer a logo exists the more value it acquires.

Let Victor Rust Graphics create you a well-designed logo that will help you stand out from the competition.

“A successful corporate identity is probably the most important graphic design investment a company can make”

The Logo Design Process

The logo design process usually takes 3 to 4 days, following these steps:

Briefing and Research

We discuss the brand objectives – your company values, your brand image, your target market, and so on. If you have any specific ideas and requests, we take note of them.

After the briefing we do research on your brand and industry

Who are your competitors?
What do competitor logos look like?
How can your company best differentiate itself visually? etc.

Brainstorming and Conceptualization

Our designers sit down and sketch ideas, based on your initial input. The ideas with most potential are then translated into digital format and refined until we are happy - we play around with various font, shape and colour ideas.

Presentation to Client

The best concepts (minimum 4) are then selected and e-mailed to you in low resolution jpeg format.

Client Feedback and Revisions

You provide feedback on the concepts, as well as any ideas for revisions. For example, you might like a particular logo design, but prefer a different colour scheme. We use your input and revise the chosen concept until all design objectives have been met.

Finalization

Once the design has been finalized, we send you the final high resolution artwork in different formats (cdr, pdf, jpeg or any other format which you prefer) print ready.

Matching Stationery Design

Lastly, depending on your needs, we design the matching stationery.

This may include:

business cards
letterheads
envelopes
invoices, receipt forms, and other types of stationery.

Home - Victor Rust Graphics